Feel Reality

Top Affiliate Challenge is Bottom Feeding

The ”Top Affiliate Challenge” is just 3 days away from airing it’s first episode and the controversy is already starting to brew. I figured this would be an appropriate time to look at efforts of Thor Schrock’s ”Top Affiliate Challange” to see just what is driving it.

The big picture… Why would the show’s two biggest gurus Jeremy Schoemaker and John Chow choose to participate in a low budget internet reality show? What do they have to gain? Perhaps the better question to ask is; how much more could they afford to lose? It is common knowledge in the Online Marketing world that Shoemoney and John Chow have raked in a significant chunk of cash over the years from their blog. What isn’t discussed (for obvious reasons) is that they have been on a steady dip for quite some time now and they are quickly losing traffic and reach. Lets take a look at the charts…

First up, take a look at the dwindling reach of John Chow and Shoemoney over the past 8 months. “Reach” shows us how many internet viewers out of a million, come across your website. Thor’s blog does little more than serve as a baseline. To give credit where credit is due, Thor has only been blogging since his appearance on Joel Comm’s “Next Intnernet Millionaire” so he hasn’t had the time that Chow and Shoemoney have to build traction.

I know that “reach” doesn’t hold the same weight as overall rank, so I’ve saved the best for last.  This is where you see the sharpest drop in the success of Shoemoney and John Chow’s blog. “Rank” is your sites overall rank of all indexed sites in Alexa’s database. Alexa is the authority on internet traffic statistics and they have well over 20 million sites indexed.  In the hay day of John Chow’s and Shoemoney’s success, their blog was ranked in the top 5,000 of all internet sites. Anything in the top 25,000 is well respected and a lucrative candidate for monetization. 

Ouch!  Looks like our heros were taking quite the hit.  As I pointed out in the images, once the “Top Affiliate Challenge” was announced, all three sites saw a slight bump in traffic. Once it goes on air will see them recover? I guess that is something that only time will tell.

In the mean time the shows gurus and producer are attempting to drum up controversy and draw attention to their dark horse. A week ago Shoemoney aired Ty Hurd’s dirty laundry and subsequently threw him under the bus at the advice of his “legal council”.  Today John Chow announced on his blog that Shoemoney has already given up. Ahhh the drama.  Come Monday we will get our first glimpse at what happens when 12 contestants picked to live and work together at the Hampton Inn New Victorian Suites for a week, choose to have their lives taped, and start being real. Or something to that effect.

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